Online bookmakers offer different odds for thousands of matches of different types and even update them in real time in the case of live betting. This also applies to esports bookmakers: when you want to bet on a match, you’ll see different odds offered for different outcomes. Well, have you ever wondered how bookies like GGBet calculate these odds?
In the past, “human” experts did this job and used dozens of different sources and formulas to calculate what the odds the bookmaker would propose should be. Today, thanks to the developing technology, this work is done entirely by software and APIs. All the bookmaker has to do is find a provider to get an odds data feed: everything else is done by this platform. Below we share a list of leading providers that offer odds feed data solutions for esports betting.
OddsMatrix
OddsMatrix is one of the oldest providers of odds data in the iGaming industry. This is a company using the EveryMatrix infrastructure and operates on four continents (Europe, Asia, North and South Americas). The biggest difference of the platform is that it offers an “esports hosted solution”. This means that a traditional bookmaker could add an “esports” section to its website in a matter of days. Moreover, this does not need to make any changes to the back-end: this solution works entirely on the front-end. Once a bookmaker has added an esports section to the site, it can work with OddsMatrix or another supplier to get the odds data. We can list the remarkable features of the OddsMatrix platform as follows:
● Winner of 2021 EGR B2B Sports Data Supplier award
● Can settle 99% of markets without operator intervention
● One-month free trial available
● Used by over 50 B2C and B2B companies
● Offers tweak odds option via back-office
● Supports 25 games, 270 tournaments, 95 bet types and 50,000 events (every month) for esports.
L-Sports
L-Sports is an odds supplier founded in 2012 by Dotan Lazar. It can be adapted to all kinds of bookmaker sites with its own unique API. We can say that it is the best option for exotic sports, as the company has an official data partnership with the American Ultimate Disc League and the American Flag Football League. L-Sports has many exciting features: for example, with its “BetBooster” feature, it can calculate by itself which events can offer enhanced odds using AI analysis & historical data. The “Betting Simulator” feature, on the other hand, creates a visual resource that can be used by bettors who like to research by creating identical replays of real matches. We can list other features of the platform as follows:
● Play-by-play visualization for more than 16,000 events per month (available for 17 sports)
● In-play odds data with very low latency (0-1 seconds)
● API feed formats are based on XML, JSON, and Binary
● Support for 25 languages
● Supports 15 esports games and exotic betting markets (i.e., maps, win at least 1 map, kills, barons, dragons)
● Can track top tournaments and events automatically (i.e., ESL Pro League, Esports European League, The International, Call of Duty World League (CWL).
Oddin.GG
The companies we mentioned above were originally established as sports betting odds providers: esports odds have become just one of the services they started to offer over time. For Oddin.GG, the situation is different, as this company was established solely to supply esports odds data. For the same reason, it can offer a more comprehensive service than even the largest companies in the industry. Oddin.GG is a member of ESIC (Esports Integrity Commission) and operates in both Europe and the USA. The platform developed by the company can calculate more than 100 variables in real time and use bettor-sourced info such as Betfair Exchange data during this process. The AI-driven model is able to calculate consistently even in complex games and offers many exotic betting options. For example, the “map winner with handicaps” bet can be offered in different variants such as 2.5, 5.5, 8.5, and 11.5 rounds. Likewise, you can place a “total round” bet for Counter-Strike: Global Offensive with 18.5, 20.5, 22.5, 24.5, 26.5, and 28.5 over/under odds. Other features of the Oddin.GG platform are:
● A very high number of live markets with different variants
● Fast markets with a chance to place a bet every 3 minutes
● Highest uptime in the esports betting industry (80%)
● Automated and low latency infrastructure
● Even the most exotic leagues are covered, such as the “Adrenaline Cyber League.”
Bookmakers can freely choose between these companies, but the two most important things are uptime and odds consistency: platforms that manage to offer both are preferred more than others. If only esports betting is to be offered, Oddin.GG stands out as one of the best options. However, if esports and sports betting will be offered together, OddsMatrix and L-Sports can provide odds for both at the same time.
