If you want to increase the engagement rate of your Instagram page, promote your services and products successfully and grow your presence on Instagram then Instagram videos are the best tool for you. All these things can be achieved just by posting your content in the form of a killer Instagram video.
As per the statistics, In comparison, photo content posted in the form of videos on Instagram has 38% more engagement which means that videos are a better option if you want to grow your page on Instagram. To shine, you need to post your content in a manner that it could stand out from the ocean of more than 100 million posts that are posted on Instagram every day.
Let’s have a look at some of the simple but effective tips that will help you to make better Instagram videos.
Make High-Quality Videos.
On social media platforms like Instagram people like to watch high-quality videos. This means that if you want your audience to like and share your videos with their friends on chats or in the form of stories then you should provide them with something that they can proudly prefer to others.
Making high-quality videos doesn’t mean that you need to purchase an expensive camera set-up, if you want then you can borrow it and if you don’t want that too then you can use your smartphone camera with just some accessories and advanced settings. Using different effects and editing can affect your video quality to a large extent both positively and negatively. If you are seeking inspiration to make your videos, you can use an Instagram downloader to download content that other influencers promote.
Choose attractive and suitable Thumbnails.
People on social media platforms, especially on Instagram, love to scroll mindlessly, they ignore many posts and parts of it but there are some things that their minds can not ignore and then they watch it with concentration. One of those eye-catching things is the thumbnail of the video.
Instagram has several different features and one of those features is that it lets you choose a scene from your video and use it as the cover of that video. The scene that you choose as a cover should be attractive enough to make people watch your video with concentration. You can use tools like relatable and attractive texts, glam, and color to improve the quality of your thumbnail and make people stop and stare.
Use Short Videos.
Instagram is filled with lots and lots of different stuff and people don’t like to spend much of their time on a single post as they have many options to explore so try to keep your videos as short as possible because long videos can bore people.
Instagram is also aware of this fact that’s why it has set some time limitations for every sort of video content. The maximum length of an Instagram story is 15 seconds, and reels are 60 seconds. If you want to make people understand your point then you should keep this fact in mind while making an Instagram video. Choose the shots that can express your point effectively in a very short time.
Since people don’t like to spend much of their time on a single video it’s very common for them to watch many of these videos with their sounds turned off. Sometimes we just start watching videos in places where turning the sounds on will not be decent so we just keep scrolling them repeatedly and fast.
This is one of the reasons that people love to watch videos with captions. Captions help you to convey your message to people without any sounds, it also makes your videos interesting and attractive. This attraction can make people watch your video again and this time with sounds turned on.
Music is the best healer, Music can make anything look better than before and your Instagram videos are no exception. Today all people search for a good vibe that can make them feel content. Adding attractive music to your videos can create the vibe that people need. Using music that matches your content can convey your emotions to the viewers.
Adding good music to your videos is not a hard task. You can easily add good and matching music to your videos just by using some online software or offline applications. The process is easy enough and can be done within a few minutes.
Today everyone wants to make effective Instagram videos that can make their followers admire and share their content. Posting your content on Instagram in the form of videos is much more convenient and engaging than photos. If you are an influencer or a brand looking to make highly engaging Insta Videos, you should closely observe what your competitors are doing.
Making high-quality videos that can increase the engagement rate on your page is not that difficult. Many people have mastered the ways by which they can make content that is attractive enough to increase their engagement rate but many of those who are still confused can use the tips given above to do so.