You may think that social media helps big corporations, but it is irrelevant for a small business like yours. However, the reality is pretty contrasting to this view. Small businesses, believe it or not, have one significant advantage over more prominent companies – they are more relevant to the general public. Now, let’s talk about this a little more.
What Social Media Trends Are Relevant For Small Businesses?
Big corporations are colder towards their followers, while smaller businesses are likelier to interact with their users and build a strong bond. Small companies are located in one area, and local promotion is much easier than international promotions. So, want to use your advantage and get ahead of the game? Then you need to know what’s trendy and what’s not, so you can build a successful social media strategy. Fortunately, we’ve gathered the most relevant trends you can use for your next marketing campaigns.
1.User-Generated Content Builds Trust
Real customers tend to trust other customers more than brands. And it’s not even a marketing tactic; it’s a simple psychological fact. People love browsing the web and seeing what other users say about your products. So why not use this to your advantage?
User-generated content is now as popular as ever. You have to use ERP software to manage multiple operations and perform social listening to be aware of your target audience’s thoughts about your products. However, you should also use their opinion to promote yourself. Feature those people in your social media accounts and share their opinions with the rest of the world. This way, you will appear more trustworthy and authoritative.
2.Short-Form Video Content Keeps Raising
Video content has remained among the most successful social media tactics for the last few days. Everyone uses video to appeal to and attract new users – from officials like European funding networks to small businesses like yours. However, it has also had some changes. Although long-form video content has been on the rise for some time, now short videos are more popular.
Many users are now scrolling through their feeds, and it’s pretty difficult to catch their attention. This trend was more established after TikTok, as it had a length limitation, and people got used to creating and consuming short-form content.
3.Customer Service Outreach
Social media is a sea of numerous possibilities – it’s easy to use, browse and find relevant information on the internet.
Although most people were using social media to stay in contact with friends and family, now it has more power to connect brands with customers. Ebook publishings, webinars, free promos, and more – brands use every opportunity to build stronger relationships with their potential leads. Additionally, you can improve your customer support quality by being available on different platforms.
Social media trends are ever-changing. Some things that worked in the past are irrelevant now. However, small businesses should not be discouraged by this and should always keep their eyes on new trend alerts.